George Bruton, CEO/Founder, SkoolLive How did you come up with the idea for SkoolLive? My mom is a school teacher, so school has always been a big part of my life. I’ve always been an “Ad Tech” kind of guy and wanted to help schools improve the technology they use on campus and improve school-to-student communication. Our […]
We hear a lot about communication and collaboration technology in the classroom, but higher ed administrators are using apps and platforms behind the scenes as well—to help create efficiencies, increase productivity, and manage projects and workflow. Here's a look at how some institutions are making the most of productivity tools, both within and across departments. […]
Director of media relations used to be a title with a fairly straightforward and obvious list of responsibilities: Pitch items of interest to newspapers and broadcast outlets; respond to requests for information from those same newspapers and broadcast outlets; manage the occasional news conference; serve as your institution's spokesperson. Then the internet happened. Websites that […]
The guiding principle for deploying new technology at the University of San Diego is simple: It has to improve the student experience. With that in mind, administrators there have developed an app store featuring apps that go beyond typical functions such as viewing course schedules. Two transaction-based features housed within its umbrella mySDMobile app are […]
To keep Stanford front and center in the minds and hearts of its graduates, the university’s alumni association—like other institutions—is investing time on Facebook, Twitter and LinkedIn. The big attraction: instant, interactive, daily engagement—especially with young alumni. “Social media is the digital water cooler,” says Adam Miller, Stanford University Alumni Association’s director of digital and […]
If you haven’t heard of blockchain yet, then it’s time to add this term to your technology lexicon. The most widely known use of the technology to date has been bitcoin, but blockchain is ripe with possibilities that go far beyond digital currency, with the potential to impact many industries, including higher education. What is […]
Campus newspapers face many of the same challenges confronting the professional media—inconsistent readership, dwindling financial resources, and competition with bloggers and social media. And when it comes to the involvement of administrators in editorial decisions, a movement now spreading across the country is pushing state legislatures to reaffirm the press freedoms of student journalists—particularly at […]
Many higher education organizations still employ the same cookie-cutter recruitment strategies, but as¯college enrollment declines, it’s increasingly important to embrace technology. Traditional marketing methods such as mailings, phone calls and old-fashioned boots-on-the-ground visits are no longer the best ways to reach today’s tech-savvy students, who find the information they need online. While its primary focus […]
When Centenary College was granted university status in May, the news was celebrated by students, faculty, alumni and staff. For the marketing and student recruitment team, the renaming was an opportunity to build awareness of the distinctive experience our institution offers career-oriented students. And one of the first places we needed to make the Centenary […]
