Some 75 percent of high school seniors say they visit a college campus without ever contacting the admissions department. Not all prospective students want or are able to take a guided tour of campus, but without an alternative, many students visit on their own, and are walking away with unanswered questions and no communication from […]
Curious about the digital habits of college-bound high school students? Since 2005, the E-Expectations report has offered a deep dive into their needs and desires. The latest study, conducted in April in partnership with Ruffalo Noel-Levitz, NRCCUA, CollegeWeekLive and OmniUpdate, looks at a sample of 4,274 high school seniors, juniors and sophomores, plus 3,530 of their […]
In the two years since Northern Arizona University launched a virtual 360-degree campus tour, more than 30,000 people have explored the campus virtually. Those visits are translating to real-world action too. Chad Eickhoff, Northern Arizona’s director of recruitment and orientation, says more than 4,000 students who accessed the virtual tour either gave the university their […]
As many deans know, there is a vital relationship between their admission and marketing offices, but not all deans mandate sharing asymmetric information between the groups. Marketing offices focus on the school’s overall brand by translating what the institution stands for into a consistent theme and message, which if executed properly, gives that school the […]
Teenagers spend more of their time watching YouTube video clips than television, according to research from DEFY Media. Yet when they arrive at college, they’re suddenly expected to sit in classrooms, concentrating on 50-minute lectures. The disconnect between students’ digital lives and their classroom experience is narrowing as professors are increasingly embedding video in their […]
Few of us would be surprised to learn that young adults have been the earliest adopters of social media. However, don’t be fooled into thinking that older adults, particularly baby boomers, are not active users. In a 2017 study conducted by the Pew Research Center, nearly 7 in 10 Americans reported using social media “to […]
Higher education is in the midst of significant change. Institutions are under pressure to reduce costs and improve the efficiency of operations while providing responsive, quality services to students. Many college and university leaders are turning to transformative technologies such as electronic forms, workflow automation and enterprise content management (ECM) to help them overcome these […]
The mass digitization of literature is complex. The preservation of books, letters and other historical materials calls for advanced technology and a good deal of manpower. Universities are developing better practices around this process, as well as creating software and databases to make this content accessible and search-friendly. Institutions may be able to secure funding […]
College and university leaders manage large datasets that are compiled across people, departments and systems. Producing quality performance reports, institutional effectiveness measures, and academic data can be a challenge in today’s environment. In addition to maintaining reliable and accurate data, higher ed leaders are continually asked to do more work, with more depth—but without additional […]
The interest in live videos across social media platforms has accelerated over the past few months with a series of developments that bring high-quality video broadcasting to the masses. Instagram launched live video in Instagram Stories, an upgrade to the ephemeral format it borrowed from Snapchat. Periscope’s live capabilities have been integrated into the Twitter […]
