As huddle rooms within academic buildings grow in popularity, what challenges—perhaps unexpected ones—tend to crop up for administrators and professors? "There are several challenges that administrators, professors and students face as campus huddle rooms grow in popularity. With busy schedules and heavy workloads, they may not know what huddle rooms are available or when they […]
It’s no secret that insufficient cybersecurity is a concern on the minds of many in higher education. From IT support staff to upper-level administration, everyone wants to protect student data from the hackers who hope to pilfer it. In the March UB “On Topic Q&A,” security and risk consultant Joanne Martin indicated that students and […]
A culturally rich, historically black neighborhood in Pensacola, Florida, has been experiencing gentrification. To keep the legacy of the Belmont-DeVilliers community alive, a local engineer is guiding a group of University of West Florida undergraduates creating a virtual version of the neighborhood—along with a small brick-and-mortar museum to showcase the project. It's just one of many […]
Why is digital marketing—so easily measurable—not measured in higher education at the level it is in other industries? I introduced the Higher Ed Digital Marketing Analytics Roadmap (HEDMAR), a year-long research project on digital measurement practices in my March 2017 UB column. This project was set to change the status quo in our industry by […]
If your marketing teams are not taking advantage of the multitude of ways to personalize digital content to increase lead capture, enrollment and retention, you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new playbook for finding the right student prospects. Who's calling the shots? […]
If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new […]
College admissions teams now go beyond zip codes and SAT scores to micromatch students who are most likely to apply to, enroll in and succeed at their institutions. In this new era, administrators consider everything from a student's interests and non-school activities to what they like on Facebook and how long they spent on the […]
Every day in homes and schools across the world, people get excited about what they can do with new digital devices. On social media we share pictures, humor, heartfelt thoughts, frustrations and so much more. We can now connect face-to-face across the globe at a moment’s notice. In classrooms, passionate teachers leverage technology to create […]
Faced with rising costs of higher education, many students are deciding not to purchase required course materials, therefore going through their semester without the tools they need to learn and succeed. Fifty percent of students say avoiding or delaying these purchases negatively impacts their grades. As a result, more institutions are taking advantage of digital […]
What deep currents will shape this new year for higher ed digital marketers and communicators? I’ve tried to answer this question every January for the past few years, and it doesn’t get easier. Change is the only constant. While we can’t see the future, we can keep an eye on digital marketing trends to help […]
