When you think "rebranding campaign," it most likely conjures up images of marketing and communications officers meeting with the school president and board of trustees to toil over logo colors, mascots and slogans. In reality, it's a much more complex process, involving the entire school community. And its impact can be felt across all institutional […]

Elizabeth Garrett, provost and senior vice president for academic affairs at the University of Southern California, has been named the first female and 13th president of Cornell University. Garrett will assume the post in July, when David J. Skorton leaves to become secretary of the Smithsonian Institution. As USC's second-ranking officer, Garrett oversees 18 professional […]

Financial aid is in a state of flux, but an institution's size and selectivity offer clues to what kind of student assistance gets prioritized. Some public flagships and less-selective private schools are using increased merit aid to lure higher achievers from more prestigious private schools, while some highly selective colleges and universities are phasing out […]

Some see the three year baccalaureate as a fad which will ultimately dilute the depth, breadth, and rigor of the true college learning and living experience. Other commentators see the accelerated credentials megatrend as the natural outcome of decades of degree inflation. Think about the fact that an associate's degree is no longer the coin […]