With more than a billion daily users sharing Stories across Facebook’s networks—Instagram, Facebook, Facebook Messenger and WhatsApp—the format, first introduced by Snapchat in 2013, is becoming the most popular way to consume organic or paid content on social media platforms. Expiring by default in 24 hours after they are published, Stories are impossible to ignore […]
The velocity of fundamental change in the world has increased dramatically. Not too many years ago, there was no such thing as social media. But the ascendency of interactive digital platforms fundamentally changed the way we communicate not only in society, but in business. We no longer broadcast to and talk at our audiences; we […]
What do you see as the biggest revenue-related challenge facing campus stores today? “Declining textbook sales have affected most campus stores, but online competition isn’t the only reason. Other factors are decreasing enrollments, open resources, rentals and use of social media by students to swap or sell materials. Stores have responded with expanded services, more […]
The days when a trip to campus automatically included a stop at the bookstore are long gone—but these stores are facing the challenge from online retailers head-on. Students, like all consumers, have their choice of where to shop—and online giants tempt them with massive selections, super deals and services such as free, fast shipping. With […]
We hear it all the time—complaints about the inefficiency of public higher education in Massachusetts. These complaints are often based on the incorrect assumption that providing students with a choice—the choice of where, when, and what to study is necessarily inefficient. How do we provide choice in an efficient way? I’ll answer that from my […]
In my last article, I discussed how digital media channels can reach prospective students and build a pipeline of candidates. This time, we'll focus on nurturing those prospects to bring them closer to application and deposit. Whether you are recruiting undergrads, degree completers, adult professionals or parents of prospective students, it's getting harder and harder […]
What should campus administrators consider as they integrate their digital textbooks and e-learning materials with their LMS and SIS systems? “Campus administrators need to ensure they understand their student experience goals relating to digital content. The technology ecosystem they use to manage and deliver this experience needs to be considered in full, and in service […]
Imagine a college classroom buzzing with activity: Students conduct research and build presentations using a customized, interactive tool on their laptops. Through the learning management system, the instructor can peek at their work and provide feedback—even to those taking the course online or at a satellite campus. Suddenly, in the middle of class, the research […]
Integration between digital learning materials and an institution’s learning and administrative systems has gotten better, but instructors, higher ed administrators and providers agree there’s more work to be done. That work, providers say, is easier when all parties pitch in to figure out how to best serve students. In the meantime, faculty deal with difficult […]
