The ongoing wave of school violence has forced higher ed to enhance emergency-response training in teacher education programs. Arming teachers, increasing school entrance security and assigning armed guards are a few solutions being debated. Some colleges now train future teachers to spot and assist troubled students before violent intentions become violent actions. Along with crisis […]
After the Virginia Tech tragedy, colleges began to build teams of administrators and faculty to better recognize and support distraught individuals on campus. At Augusta University in Georgia, the Campus Assessment Response and Evaluation (CARE) team, a division of student life, includes: the director of student counseling and psychological services the director of health […]
Editor's Note: This is part 3 of a 3-part series on b-school survival. Read Part 1 and Part 2. In a competitive landscape, business schools that aren't in the top tier of MBA rankings must find other ways to differentiate themselves. Many are highlighting student success data and employment outcomes to captivate MBA candidates whose biggest consideration is: […]
Why is digital marketing—so easily measurable—not measured in higher education at the level it is in other industries? I introduced the Higher Ed Digital Marketing Analytics Roadmap (HEDMAR), a year-long research project on digital measurement practices in my March 2017 UB column. This project was set to change the status quo in our industry by […]
The percentage of students accepting job offers three months after graduation is a common—and logical—MBA student outcomes stat. But why do most business schools share that particular outcome, and others like it? It's likely the result of many institutions following the Standards of Reporting MBA Employment Statistics created by the MBA Career Services & Employer […]
Students at the University of Tennessee Health Science Center now receive more than just academic assistance from the office of Student Academic Support Services and Inclusion. Besides its traditional tutoring and other academic-related services, the office recently added mental health counseling. "We thought this was going to be the best way to destigmatize mental health […]
Discounted Lyft and Uber rides present a transportation alternative for students on a growing number of campuses large and small. One of the latest to add this ride-hailing option is Assumption College, which lies beyond the bus lines on the scenic west side of Worcester, Massachusetts. In February and March, the school paid $4 of […]
Community colleges bet on a wide variety of scheduling options to attract and retain students whose lives are already filled by jobs and families. Late-start courses that commence a few weeks after the semester begins are gaining popularity, as institutions discover this accelerated learning option supports both students and faculty. At Roane State Community College […]
If your marketing teams are not taking advantage of the multitude of ways to personalize digital content to increase lead capture, enrollment and retention, you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new playbook for finding the right student prospects. Who's calling the shots? […]
Rogue spending—buying outside a purchasing contract—can be an issue at colleges large and small. Here's how the small college pros rein it in. – Help spenders put a face to your name. This is easier at smaller colleges, says Karen Khattari, director of general services and procurement at Cedar Crest College. "Everybody knows me, and […]
