If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new […]
College admissions teams now go beyond zip codes and SAT scores to micromatch students who are most likely to apply to, enroll in and succeed at their institutions. In this new era, administrators consider everything from a student's interests and non-school activities to what they like on Facebook and how long they spent on the […]
Describe how higher education HR is run today and how it should be run in the future. Brad Saffer: It is very fragmented. There is a unique range of employees in higher education. Within some of these groups—tenured faculty, adjunct staff, administrators and office staff—are both union and nonunion employees. The hiring and onboarding processes […]
Every day in homes and schools across the world, people get excited about what they can do with new digital devices. On social media we share pictures, humor, heartfelt thoughts, frustrations and so much more. We can now connect face-to-face across the globe at a moment's notice. In classrooms, passionate teachers leverage technology to create […]
Mentorship is widely regarded as a high-impact practice in various learning environments—from hospitals to science laboratories to leadership development programs. With proven examples of the power of mentorship in place, it is time to approach this educational practice more systematically and intentionally. One area with tremendous promise for such a systemic approach is helping students […]
Wesleyan University (Connecticut), Lakeshore Technical College (Wisconsin) and 21 other institutions have recently licensed Prey Anti-Theft to protect their mobile devices. California State University has chosen the EAB Campus student success management system to help improve outcomes for its nearly 500,000 students. It offers predictive analytics, early warnings, communication, case management and direct-to-student applications. CSU […]
Editor's note: University Business welcomes the insights and opinions of educators and administrators on all topics. If you would like to contribute a guest column, please contact Tim Goral at [email protected]. Charles Isbell's research passion is artificial intelligence, or AI. The senior associate dean for Georgia Tech's College of Computing focuses on building "autonomous agents," or […]
An increasing number of institutions are taking advantage of mobile technology to help recruit, engage and enroll prospective and admitted students. Mobile apps are being used for self-guided campus tours, open houses, recruitment events, college nights and more, providing a highly effective way for admissions and enrollment departments to meet the needs of these students. […]
Faced with rising costs of higher education, many students are deciding not to purchase required course materials, therefore going through their semester without the tools they need to learn and succeed. Fifty percent of students say avoiding or delaying these purchases negatively impacts their grades. As a result, more institutions are taking advantage of digital […]
Colleges and universities have become a favorite target of cybercriminals because of the sheer volume of student information they handle. This is because payment processing happens all over campus, from the ticketing office to the bursar's office to the cafeteria. In addition to endangering students and damaging the reputation of the institution, the financial costs […]
