As textbook sales have declined, campus stores are relying on promotions to attract students who might not otherwise have a reason to visit. The wave of special events continues year-round in an attempt to drive business beyond the pre-semester rush.

Many alumni face the same dilemma when they take out their checkbook to give their annual donation to their alma matter: Where do they allocate their donation? Most large universities include multiple colleges not to mention the various scholarships, programs and projects alumni must choose from. An article that highlights the Directed Giving strategy argues […]

Two different worlds, divided by a gate: It's a familiar scenario in any college town or urban neighborhood. The phrase "town and gown" is rooted in the notion that universities and the surrounding communities are naturally at odds. But forward-looking colleges and universities are finding deep value in blurring those lines, and instead are leveraging […]

Last January, The Campaign for Oregon State University surpassed its $1 billion goal—almost a year ahead of schedule. It was the university's first comprehensive campaign, and it also exceeded its goal of raising $200 million for facilities and equipment—providing all or part of the funds for building, renovating or acquiring more than two dozen facilities. […]