As the academic retail industry faces unprecedented changes in student behavior and rapid advances in technology, campus bookstores need to rise above the transaction. Today's campus bookstores must focus on delivering a superior experience that supports and celebrates the cultural and academic aspirations of students, faculty and alumni. This web seminar, originally broadcast on December […]
The students you're trying to reach today have grown up in a world in which nearly everything was an advertisement. When they were still in diapers they were bombarded with cartoon characters aggressively hawking sugar-laced cereals, and as they've grown older, the commercials, emails, texts, pop-ups and social posts crowding their view have only increased […]
Cultivating a campus culture that embodies both global diversity and interconnectivity should be central to the mission of universities today. Reminders persist that our current environment and economy are not confined to our immediate geographic surroundings. Modern-day technologies, transportation, international trade, and politics significantly diminish distances that used to seem great. At the University of […]
Last fall Cabrini College (Pa.) became one of only 17 colleges and universities in the United States to be recognized as a "Fair Trade College." (The University of Wisconsin-Oshkosh was the first in 2008.) Fair trade is a model in which producers are paid above market, "fair trade" prices provided they meet specific labor, environmental […]
When mapping out how wayfinding should be incorporated into digital signage on campus, ease of use for students and visitors should be the top concern. "The more information that can be presented visually, rather than textually, the more easily information can be digested in terms of wayfinding," says Lyle Bunn, a digital signage expert based […]
Colleges and universities with the most Twitter activity are missing out on engaging prospective students via the platform, according to new research from Brandwatch, a social media monitoring and analytics firm. The analysis used a Thomson Reuters list of the top 10 U.S. university mentions on Twitter from January 31 through March 31. The big […]
While the benefits of lecture capture and the flipped classroom model have caught widespread attention in higher ed, it is crucial to note its risks—particularly in the area of privacy and copyright violations. FERPA noncompliance can result in the loss of federal funding, while copyright infringement could lead to costly civil or even criminal penalties. […]
Old meets new at the McKinnon Center for Global Affairs, a 40,000-square-foot facility that was formerly known as the 100-year-old Johnson Hall at Occidental College (Oxy) in Los Angeles. CHALLENGE: Politics, foreign languages and other global affairs-related majors are some of the Oxy's most popular fields of study, but there hadn't been a centralized location […]
U.S. law school enrollment has dropped by 36 percent the past three years—and some schools are freezing or reducing tuition in response. The drop is due to both "job contraction and an overreaction to that contraction," says Judith Areen, executive director and CEO of The Association of American Law Schools. "The projected number of jobs […]
In our efforts to market and communicate with our various constituents, we often overlook one of the most important support groups we have—our college town. It's not intentional. As long time neighbors, we simply take one another for granted. But that's changing as institutions and their local governments look to one another for creative ways […]
