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UBThrive: Successful students, successful institutions

Marlo J. Gaal &John M. Bremen | November 03, 2014

Even in this age of tight budgets, college and university leaders are directing funds and attention to the all-important issues of institutional and student success. This is mission-critical because while the number of students attending college is increasing, the number of those who complete is not. The federal government reported a 31 percent graduation rate […]

Participate in UB's special Look-Ahead Surveys

Web Editor | November 03, 2014

University Business magazine will publish a special edition in January examining the trends that will influence higher education in 2015. We're looking to crowd-source the articles with insight from our readers, gathered from a series of surveys about hot topics. To participate in our survey project, and lend your voice to our coverage, click on […]

Energy synergy in higher education

Stefanie Botelho | November 03, 2014

Conservation on campus is about saving money and electricity at a time of lagging state funding and soaring global demand for power. Worldwide energy use is slated to jump 56 percent by 2040, according to the U.S. Energy Information Administration. Meanwhile, students and faculty are increasingly well-versed in energy use and are demanding sustainable solutions. […]

Capital campaign strategies you may be missing

Harriet Meyers | November 03, 2014

Last January, The Campaign for Oregon State University surpassed its $1 billion goal—almost a year ahead of schedule. It was the university's first comprehensive campaign, and it also exceeded its goal of raising $200 million for facilities and equipment—providing all or part of the funds for building, renovating or acquiring more than two dozen facilities. […]

Desperately seeking Mo'ne

Web Editor | November 02, 2014

At the end of the 2014 Little League World Series star pitcher Mo'ne Davis got the call of her life. Mo'ne is only in 8th grade but already she has new learning and earning options. Head Coach of the University of Connecticut women's basketball team Geno Auriemma acknowledged the 13 year old's athletic prowess with […]

How to protect your university when sending faculty and staff overseas

Web Editor | October 29, 2014

It's no secret that higher education is an increasingly global endeavor. Besides sending a significant number of students to participate in study abroad programs (which has more than tripled in the past two decades), colleges and universities also engage in research projects, collaborations and countless other international activities. To support these enterprises, universities may send […]

Putting web analytics data to use in higher education

Web Editor | October 27, 2014

I've spent much of the past four years helping raise awareness of the importance of web analytics for digital marketing and communications. I've used many tactics to reach this goal: online surveys on the State of Web and Social Media Analytics in Higher Education, columns focusing on early adopters, trends and success stories, countless presentations […]

Fountain and rain garden at Mercer University

UB Custom Publishing | October 26, 2014

Mercer University Bears football fans who enter the Macon, Ga., campus through the Stadium Drive entrance now pass the school's new fountain and surrounding rain garden. The garden, which is 1.5 acres, is not only attractively landscaped—it serves a dual purpose by collecting rainwater runoff from nearby parking lots. Challenge The former tension pond near […]

Students LEED the way in green building on campus

UB Custom Publishing | October 26, 2014

Back in September, the Crough Center at The Catholic University of America (D.C.) became the first building in the world to be LEED certified by students as part of a formal course. Developed in 2011 by Patricia Andrasik, assistant professor of architecture, the LEED Lab course not only teaches students about green building codes and […]

Building a campus' proactive crisis communications program

Web Editor | October 23, 2014

It had begun like most fall mornings on a college campus. The air was crisp and the sky was clear as students, faculty and staff prepared for another day. The difference this day was that a host of state and local police officers, EMTs and paramedics had converged on the administration building. A staff member […]

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