When you think "rebranding campaign," it most likely conjures up images of marketing and communications officers meeting with the school president and board of trustees to toil over logo colors, mascots and slogans. In reality, it's a much more complex process, involving the entire school community. And its impact can be felt across all institutional […]

In 2008, former Yale professor William Deresiewicz wrote a scathing essay titled "The Disadvantages of an Elite Education." It quickly went viral, gaining more than 100,000 views in a matter of weeks (and many times that since). "The system manufactures students who are smart and talented and driven," he noted, "but also anxious, timid and […]

What are the biggest challenges facing higher education as a business? There are a few challenges that institutions face today. For such a long time, many were in a continuous growth pattern, developing new programs and online programs for receptive audiences. That certainly is not the case today. Many institutions are experiencing flat enrollment and […]

Each year, the University of Nebraska, Omaha, hires several hundred new administrative or office service workers, says Cecil Hicks, who himself was hired in May as the school's HR director. Although onboarding new hires can range from a one-day orientation program to a year-long mentorship, Hicks believes the first day of anyone's job should be […]