Most institutions think they measure the impact and the performance of social media, but only a few have shown they are ready to invest the necessary time and resources to measure what really matters. How your school defines social media measurement ultimately determines how strategically it uses social media. Many colleges use their social media […]
Nicole Nesrsta, Vertical Solutions Marketing Manager, Education, Citrix How are physical learning spaces expected to change in the near future? Computer labs filled with rows of computers no longer work for today’s students. Since the average student owns three or more mobile devices, they need anywhere, anytime access to resources and a space to collaborate with […]
Who would ever think that replacing simple lightbulbs could end up costing a university hundreds of thousands of dollars? Or that a piece of equipment destined for a building’s basement could nearly cause the destruction of an exterior wall, with an associated price tag in the tens of thousands of dollars, because the system was […]
When you watched this year’s Super Bowl, did you notice the higher education corporate partnership messaging? We were all witness to a historic NFL football broadcast from the University of Phoenix stadium in Glendale, Arizona. Think back to other sporting events like National University’s 2014 Holiday Bowl game in San Diego and you’ll find there […]
The authors were the founders of Touro University International (TUI), which at first was an online branch of Touro College and later became a separately accredited university by the WASC Senior College and University Commission. TUI remained within the Touro College and University System from 1998 to 2007. It was then sold and became a […]
The College of the Desert in Palm Desert is one of the 112 institutions in the community college system of California. With an enrollment of 13,000 students, as many as 20,000 to 30,000 documents are processed annually at the college. “The California community college system came under criticism a few years back for its inadequate […]
Branding may have historically been considered too commercial an endeavor for higher ed, but this mindset has clearly evolved. It’s no longer a question of whether a college should brand itself, but of how it can create an accurate embodiment of its mission and student experience. Branding a university is fundamentally different than branding a […]
For many colleges and universities, there used to be gold in garbage. Or, at least, there was some revenue to go along with the recycling stream. But two years ago, the whole landfill landscape changed. “When China shifted its policy, it affected almost every school,” says Travis Freidman, sustainability and energy manager at the University […]
A self-described "space nerd," Laurie Leshin brings an infectious sense of wonderment and discovery to almost everything she does. Leshin will share that enthusiasm as a keynote speaker at UBTech in Orlando (June 15 to 17), discussing "How innovation is unleashed by asking unanswerable questions." As president of Worcester Polytechnic Institute (and the first female […]
Institutions are under increasing pressure to provide more services, despite reduced operating budgets and elusive funding, and amid calls to hold down tuition. To meet these challenges, leading institutions are combining innovative approaches to technology and strategy by moving to the cloud, adopting managed services and focusing on strategic planning. In this web seminar, originally […]
