“Don’t ask for permission, ask for forgiveness.” This rallying cry against the “let’s do as we always did” approach has helped the digital professionals take their seat at the decision table in many institutions. Yet this unorthodox advice may have been embraced too literally in the social media field. It’s no wonder that some enthusiastic […]

No one disputes that the management of the seven units housed under the Drexel Business Services (DBS) department worked hard. The units generate $68 million in revenue, $38 million in expenses and $5 million in expense recovery annually for the Philadelphia-based institutions. The units’ respective managers were responsible for their own budgets, purchasing, accounts payable, […]

Historically, Western Michigan University's 12 on-staff recruiters could visit as many as 40 or 50 high schools in a week and collect up to 1,000 paper cards filled with prospective students' contact information. In a year, they could easily collect 10,000 such cards, which were brought back to campus and then entered manually into the […]

Although managing enrollment efforts has never been easy, it was not that long ago when the traditional funnel was somewhat predictable. As an admissions counselor in my early days, I could easily work backward to set goals for my territory, starting with my goal for the number of enrolled students. I then used historical data […]