It has been demonstrated amply that financial aid leveraging can, under the right circumstances, increase enrollment and net tuition revenue. For some, however, that isn't the case. Enrollment leaders must therefore assess other aspects of recruitment to determine how effectively they are working to build larger, more committed applicant and admit pools, especially when increases […]

Determining the return on investment for virtual admissions interviews involves understanding the resources and when the technology will be used. At the University of Rochester, the commitment is bigger than most. One full-time employee and eight senior students have been hired and trained just to conduct Skype interviews during this admissions cycle, says Jonathan Burdick, […]

Since most partners promise "great customer service" to the colleges and universities they serve, the term has become something of a clichÁ©. Why does level of service still need to be a top priority for institution leaders when selecting a provider? In addition to providing a high-quality education experience, colleges and universities are also in […]

Watching preschoolers play on touchscreen devices makes it clear that the future college students of America are of the connected generation. Unfortunately, I fear today's teaching methods are ill prepared to embrace this new type of learner. Higher ed must embrace game-like learning just as progressive Silicon Valley companies have, or risk bored, disengaged, unprepared […]