In regard to desktop virtualization, what aspects of implementation do higher ed institutions tend to overlook? "It's easy to overlook security when implementing new technologies, and a good example of this is desktop virtualization. It's an efficient way to deploy the same functionality across multiple machines, however, you'll most likely need to adjust security practices […]

The free lunch for marketers is over on social media. Now that Facebook, Twitter, LinkedIn and, more recently, Snapchat can boast millions of daily users, they can set the prices—and encourage users to pay through the algorithms ruling user feeds. Social media might be about the people, but for the top players it's about business. […]

When it comes to website design, universities continue to make common key mistakes that turn away potential students, according to an annual report from KDG, which advises higher education institutions on website redesigns, enrollment management and alumni engagement. The report, based on a year of research involving more than 1,000 prospective students and dozens of […]

If you work in enrollment management you've probably heard the term "big data." Ubiquitous in the business world, big data is being adopted by higher education, particularly in the area of recruitment. With stagnant or declining recruitment budgets and increased competition for students, leveraging the data most colleges capture is a cost-effective approach that can […]