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The growing CRM footprint

March 02, 2014

Vanderbilt University's medical school is among the best in the country, but its officials still wanted to create awareness of it with prospective students—those who are only in high school. The undergraduate admissions office had deployed a constituent relationship management (CRM) system, but university officials knew from the outset that the system could be used […]

Open university: The people's university

Web Editor | February 19, 2014

In her 2014 State of the University of New York Address, Chancellor Nancy L. Zimpher launched Open SUNY, a systemwide distance learning consortium. Over the near term, it will reduce the time it takes to complete a degree, course or certificate. What is especially distinctive about Open SUNY is that it is one of the […]

How campuses attract multi-million dollar donations

kdomonell | January 25, 2014

What makes a college or university more likely to attract million-dollar gifts? It may not be surprising to learn that longer presidential tenure, the age of an institution, strong alumni networks, and national college rankings help schools win big donations. But even schools not matching the typical profile are getting large gifts by engaging donors […]

10 ways students search colleges today—and how to adapt

Web Editor | January 23, 2014

These days, institutions can't say they fully "control" their recruitment and enrollment process—but they can adjust to how prospective students and their families are navigating it. Five years ago, RuffaloCODY set out to understand the student perspective by conducting what is now an annual survey of high school sophomores, juniors, and seniors. The goal was […]

Partnering for success

Web Editor | January 15, 2014

Similar to their corporate counterparts, institutions of higher education have to operate in a fiscally responsible manner, which means managing budgets and achieving bottom line results. While there are many factors that contribute to success in this arena, the recent decline in state support for higher education is making it more difficult for colleges and […]

8 ways to deter and detect campus fraud

Web Editor | January 06, 2014

What do a private liberal arts college, a public community college and a high-ranking national university all have in common? Each recently reported six-figure occupational fraud losses. At Bethany College in West Virginia, a cashier’s office employee is charged with stealing more than $500,000. In Pennsylvania, a Harrisburg Area Community College vice president plead guilty […]

Higher ed leaders select the most effective products of the year

Bill Fleak | January 01, 2014

The editors of University Business are proud to announce this year’s Readers’ Choice Top Products. Campus leaders from across the country have seized the unique opportunity to nominate the products they are using to operate their institutions more efficiently and enhance students’ experiences. UB’s Top Products award program has seen substantial growth in nominations and […]

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