Marylouise Fennell, former president of Carlow University, and Virginia Wesleyan President Scott D. Miller discuss using social media platforms as a cost-effective way to reach your target audiences while promoting your institution's brand. Those who don't employ social media are missing out on ways of communicating efficiently and quickly to stakeholders. What's not to "like"?

In today's higher education landscape, many colleges and universities are struggling financially or even closing their doors—and regional private institutions are especially vulnerable. This reality demands a new paradigm for the Chief Financial Officer that expands beyond the traditional functions to a major role in planning and building the institution's future.

As a society, we have succeeded in communicating the economic payoff that a college education can offer. At present, the value of lifetime earnings for a person with a bachelor's degree is $500,000 more than a high school graduate. We have not, however, succeeded in helping many of our students understand how to pay for […]