Branding may have historically been considered too commercial an endeavor for higher ed, but this mindset has clearly evolved. It's no longer a question of whether a college should brand itself, but of how it can create an accurate embodiment of its mission and student experience. Branding a university is fundamentally different than branding a […]

Thirty percent of higher ed students today are the first in their family to attend college, while 24 percent—4.5 million—are both first-generation and low-income. That means a significant portion of students is at risk of dropping out, as National Center for Education Statistics data shows that only 11 percent of low-income, first-generation students graduated within […]

New football teams continue to take the field at colleges and universities each fall, overcoming criticism—from within higher ed and from outside—that sports programs not only suck up money desperately needed by academic departments but also drive up tuition and student fees. Some experts also predict that the wave of lawsuits the NCAA faces could push […]

The athletic department at Columbia College in Missouri will have tripled in size by the 2016-17 school year. But it has no plans to field a football team, says Cindy Potter, the associate director of athletics. In 2012, the college—which has about 1,100 students attending class on its "day" campus and another 25,000-plus in various […]