Much has been written about the future role of the traditional university. Recently I was invited to present on “Keeping Traditional Higher Education a Dominant Force” in times of greater competition and changing demographics of the population. Especially in the traditional higher education model, the need to adapt to the future pressures of competition and […]
Lone Star College has the fourth highest number of international students among U.S. two-year institutions, but the Houston-area school does not recruit abroad aggressively, says Nithy Sevanthinathan, the executive director of international student services. While officials at Lone Star—which has a total enrollment of 95,000—attend job fairs overseas, its international marketing is a bit more […]
Despite the economic and demographic factors that indicate challenging times ahead for higher ed, campuses across the country are busy building, according to a survey of college and university leaders by UB. The survey took a look at the inspiration behind campus construction efforts and the overall institutional impact of the projects. With student enrollment […]
Being recognized as a “beautiful campus” goes beyond just having curb appeal. In fact, institutions that are consistently chosen for so-called “most beautiful college campuses” rankings put a lot of resources and effort into demonstrating a correlation between campus aesthetics and academic reputation. For many, that commitment is paying off. The allure of an attractive […]
As the NBA season comes to a close, we are reminded of 10 year old Lebron James Jr., son of all-star Lebron James. Junior’s basketball skills have already garnered NCAA attention which led to Lebron James Sr. declaring his son “already got some offers from colleges” and that “it should be a violation. You shouldn’t […]
Institutions collect a wealth of data regarding admissions, financial aid and student success factors. All of these data provide a holistic view of prospective and current students, but it is crucial that this actionable intelligence be used to create and deploy personal and productive messages. In this web seminar, originally broadcast on April 23, 2015, an […]
The variety of challenges facing enrollment leaders are well documented: changing demographics, increased competition for students, scarce outcome data— and the list goes on. Resources are also limited, and so it is critically important for enrollment managers to measure the ROI of the initiatives they take and then adjust as necessary. Collaboration within the enrollment […]
Online degrees are poised to shake up the academy, says Kevin Carey, director of educational policy at the New America Foundation. That they haven’t yet is not the fault of technology as much as it is the perceived value of a traditional college diploma. That document tells little more than the applicant attended classes at […]
Few of us could imagine where we would be in our institutional branding efforts without the internet and its related marketing and public relations applications. These digital tools have become our “digital front doors,” granting us the ability to effectively and efficiently share content with those eager to learn more about us. With that said, […]
When you watched this year’s Super Bowl, did you notice the higher education corporate partnership messaging? We were all witness to a historic NFL football broadcast from the University of Phoenix stadium in Glendale, Arizona. Think back to other sporting events like National University’s 2014 Holiday Bowl game in San Diego and you’ll find there […]
