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What colleges have learned about distance education

JD Solomon | June 16, 2016

The world of online learning has significantly changed the landscape of higher education over the last decade. In a survey by the Instructional Technology Council (ITC), 94 percent of student respondents said their online courses were equivalent or superior to traditional courses, indicating improvements in both online pedagogy and delivery methods. Fred Lokken, a member […]

Turning "likes" to action—and higher ed revenues

Web Editor | June 14, 2016

The free lunch for marketers is over on social media. Now that Facebook, Twitter, LinkedIn and, more recently, Snapchat can boast millions of daily users, they can set the prices—and encourage users to pay through the algorithms ruling user feeds. Social media might be about the people, but for the top players it's about business. […]

Removing college obstacles for single moms

Matt Zalaznick | June 14, 2016

An act as simple as handing out bottled water and granola bars before a long evening class can change the course of a college career—especially when the student on the receiving end is a single mother who has just rushed over to campus after a full day at work. Of course, bigger hurdles like tuition, […]

Enhancing financial aid operations and processes

Web Editor | June 12, 2016

Times of transition are always a good opportunity for evaluating processes in a financial aid office. So when the director of financial aid at Beloit College in Wisconsin took a new position, leadership at the 1,350-student institution decided to examine that department's business operations. "We wanted to see if we were operating at best-practice level," […]

College prep Pell-powered dual-enrollment programs

Matt Zalaznick | June 12, 2016

Some low-income high school students in Adams State University's service area, the rural valleys of southern Colorado, live up to 50 or 60 miles from campus. That adds several hours of distance to the financial hurdles that stand in the way of higher education. Thanks to a new federal pilot program, these students can now […]

Outreach to Vietnam

Web Editor | June 05, 2016

Since its founding in 1856, Niagara University, steps from the Canadian border in upstate New York, has been an international university with students and faculty members from our neighbors to the north. Niagara is governed by a Board of Trustees and sponsored by the Vincentian Community, a religious community with a tradition of missionary work, […]

Higher education and social mobility

Jeffrey R. Docking | June 05, 2016

Sometimes, well-known premises lead to predictable conclusions. But not always. Occasionally, they lead to surprises—and even busted myths. Here's one: The best job of helping low-income and first-generation students gain access to higher education and reverse the trend toward greater income inequality in our society is being done by wealthy private institutions willing to invest their […]

Rethinking marketing and recruitment to drive down costs

Web Editor | June 01, 2016

Print marketing is often an opportunity for improvement for higher ed institutions, particularly print mailings. What is the most common setup? Recruitment typically begins with the purchase of lists of prospective students' addresses. Ensuring those lists are accurate is a huge undertaking, especially when marketing leaders want to segment mailings by different criteria. For 95 […]

Academic Science and Laboratory Building, Southern Connecticut State University

Web Editor | May 30, 2016

An eye-catching new home for STEM departments and programs at Southern Connecticut State University in New Haven is part of the university's efforts to boost its curriculum in those disciplines. In addition to physics, biology and chemistry classes, the building hosts the Werth Center for Coastal and Marine Studies as well as the Connecticut State […]

Small schools struggling to survive

JD Solomon | May 29, 2016

Alice L. Brown doesn't pull punches when discussing the problems of leadership at the small schools that constitute the Appalachian College Association. Some, she says, are barely surviving and their leaders seem reluctant to take the steps necessary to change course. Brown served 15 years as president of the Appalachian College Association, a nonprofit consortium […]

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