Vanderbilt University's medical school is among the best in the country, but its officials still wanted to create awareness of it with prospective students—those who are only in high school. The undergraduate admissions office had deployed a constituent relationship management (CRM) system, but university officials knew from the outset that the system could be used […]
Workforce development has long been a bastion of the community college environment. But with student-loan debt topping $1 trillion and enrollments falling, many four-year colleges and universities are devoting more attention to the area, in part as a way to boost their own relevance within a challenging global economy. Because these programs tend to be […]
The challenges for executives operating state-wide higher education Systems and the flagship research universities within those Systems have grown more baffling with each passing year. From UMass and UNC to LSU, Wisconsin, and Oregon, we hear regularly about frustrated and embroiled leadership. Public Systems have always been subject to strains, both within themselves and beyond, […]
How an institution labels its continuing education division often reflects its mission or goals. Below are some examples of terminology used in the field—and insight into why each institution made that choice. Center for Lifelong Learning Santa Barbara Community College (Calif.) Officials recently broke down the CE division and integrated many previously free, noncredit offerings […]
