Exotic branch campuses across the globe give American institutions an extra shine when recruiting students and establishing an internationally recognized brand. Now, several universities are finding similar success with satellites in other parts of the U.S. For example: Drexel University, based in Philadelphia, operates a satellite in Sacramento, California; Carnegie Mellon University in Pittsburgh runs […]
Many higher education organizations still employ the same cookie-cutter recruitment strategies, but as¯college enrollment declines, it’s increasingly important to embrace technology. Traditional marketing methods such as mailings, phone calls and old-fashioned boots-on-the-ground visits are no longer the best ways to reach today’s tech-savvy students, who find the information they need online. While its primary focus […]
College and universities must face a harsh reality: employer expectations of their graduates are changing. As the world becomes more complex, so do employer demands. It’s not enough for candidates to have the professional or technical skills needed for a particular job. Hiring managers now want strong “right brain” attributes — communication, collaboration and creativity […]
When Centenary College was granted university status in May, the news was celebrated by students, faculty, alumni and staff. For the marketing and student recruitment team, the renaming was an opportunity to build awareness of the distinctive experience our institution offers career-oriented students. And one of the first places we needed to make the Centenary […]
There were more than 100,000 applicants to American Bar Association-accredited law schools in the fall of 2004. In the three years prior, the number of applicants rose almost 30 percent. At the time, most law schools could expect yearly increases in tuition and applications. For many universities, the law school was seen as a cash […]
When a trio of students at Christopher Newport University in Virginia wanted to start a program to collect leftover food from the dining halls each night and deliver it to a rescue mission, Kevin Ososkie had some questions. As director of the university’s dining services, he knew the students were passionate enough to follow through, […]
While many institutions that examine their tuition remission spending wind up reining in spending in this area, some schools are actually increasing the benefit to better recruit and retain top-notch talent. Last year, leaders at the University of St. Thomas in St. Paul, Minnesota, increased the tuition benefit for employees’ spouses and children from 75 […]
Almost 90 percent of colleges and universities offer tuition remission benefits to their employees and employees’ dependents, according to the College and University Professional Association for Human Resources (CUPA-HR). And with college tuition costs skyrocketing, that benefit has become increasingly sought-after—but expensive for the institution. Campus leaders must balance financial strain with employee perks, and […]
More than 22 million pounds of uneaten food is thrown away on college campuses each year, according to Food Recovery Network, a student-driven nonprofit dedicated to reducing food waste and hunger at higher education institutions. A single college student generates an average 142 pounds of food waste per year, according to Recycling Works, a Massachusetts […]
The bold headlines written about free tuition and college debt relief this election season signal that higher education occupies a more prominent place in the 2016 presidential campaign than it has held in past races. The reason? The economy’s better-paying jobs demand more highly skilled employees, while the public and its elected officials expect a […]
