Faculty and students at Bridgewater College in Virginia complained increasingly in recent years about the unavailability of textbooks at the campus bookstore. To control inventory, the store stocked only a percentage of materials required if everyone purchased what was expected. Campus business officers also noted a rapid decline in textbook revenue and related commissions, as […]
As the definition of student success continues to expand beyond retention and graduation rates, its physical presence on many campuses is also beginning to sprawl. Student success centers have been emerging for years, and the trend is expected to continue. For each school considering one, decisions involve how to structure and design the space, as […]
Institutions collect a wealth of data regarding admissions, financial aid and student success factors. All of these data provide a holistic view of prospective and current students, but it is crucial that this actionable intelligence be used to create and deploy personal and productive messages. In this web seminar, originally broadcast on April 23, 2015, an […]
The variety of challenges facing enrollment leaders are well documented: changing demographics, increased competition for students, scarce outcome data— and the list goes on. Resources are also limited, and so it is critically important for enrollment managers to measure the ROI of the initiatives they take and then adjust as necessary. Collaboration within the enrollment […]
The wave of first-generation and low-income students now seeking higher ed access is placing unprecedented financial strain on the full spectrum of liberal arts institutions, says James F. Jones, the interim president of Sweet Briar College. But while other higher ed leaders acknowledge this and other challenges, many say the shutting down this year of […]
Most institutions think they measure the impact and the performance of social media, but only a few have shown they are ready to invest the necessary time and resources to measure what really matters. How your school defines social media measurement ultimately determines how strategically it uses social media. Many colleges use their social media […]
There was a time when colleges and universities could put their best marketing message out to the masses, and wait for students to respond and express interest. Today, it's about being aggressive without being pushy, being more student-focused without being intrusive, and being more open to digital communication without sacrificing authenticity. It's a fine line […]
The authors were the founders of Touro University International (TUI), which at first was an online branch of Touro College and later became a separately accredited university by the WASC Senior College and University Commission. TUI remained within the Touro College and University System from 1998 to 2007. It was then sold and became a […]
The following content is sponsored by Campus Management. Colleges and universities are facing tremendous headwinds today. Competition is increasing as more institutions compete for fewer applicants. Demographically, a generational shift has occurred, with millennials entering college with high expectations for flexible and accessible delivery models. Budget reductions are forcing institutions to do more with less, […]
The academic landscape is fraught with risk—everything from hazardous chemicals and internal fraud, to flu outbreaks and budget shortfalls. It seems obvious that any college or university would invest effort to identify and rank its current top risks, if just to assign the right level of attention and resources to each. Yet many academic institutions […]
