When leadership at California State University San Marcos (CSUSM) recently decided to upgrade the campus's energy system, the goal was to adhere to rigorous state sustainability mandates and reduce greenhouse gas emissions. Fuel cells were the logical answer for the expansive campus north of San Diego, which stretches across 304 acres and serves more than […]

Congratulations, you've landed your first job as a college's chief public relations and marketing officer. It's a grand role loaded with ocean-size opportunities and responsibilities. I got my first director's position in 1988 when I joined the staff at Georgetown College in Kentucky. Up until then I had been a one-person shop. With my appointment […]

For decades, colleges and universities have used big data to track high-risk students and intervene as needed. Now a growing number of institutions are using data tools to track and analyze another group: successful students. It is a radically different approach that many campus administrators believe will help them understand what makes students successful—developing a […]

In an emerging trend that illustrates the growing importance of digital strategy in higher education, a handful of universities have named a chief digital officer to their leadership teams to merge the worlds of instruction and IT. Universities task these new digital officers—many of whose positions have been created in only the last few years—with […]