Students today don’t respond to the traditional methods of communication from their college or university like they once did. While websites and email are appropriate for housing and delivering certain types of information, institutions need to develop a campus-wide mobile presence in order to reach students effectively and in the format they prefer. In this […]
The number of U.S. colleges offering gluten-free dining options is rising, as more people learn about the seriousness of celiac disease, says Chris Rich, vice president of development for the Gluten Intolerance Group, an advocacy organization. Another factor in the trend is a 2013 Justice Department ruling that for students with food allergies, safe campus […]
Talk about awkward. It was July 1, and the moving vans had just rolled onto campus with the new president and his family. There was just one problem: the outgoing CEO had not yet moved out of the presidential residence. Although this really happened to one incoming president, who prefers not to reveal his name […]
Russ McDonald, head of United Tribes Technical College in Bismarck, North Dakota, is serving on a new federal commission to address the challenges facing Native American children. The group will coordinate child protective services among all state, federal and tribal jurisdictions. McDonald also wants to improve background checks to ensure children are placed in suitable […]
To keep Stanford front and center in the minds and hearts of its graduates, the university’s alumni association—like other institutions—is investing time on Facebook, Twitter and LinkedIn. The big attraction: instant, interactive, daily engagement—especially with young alumni. “Social media is the digital water cooler,” says Adam Miller, Stanford University Alumni Association’s director of digital and […]
When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration that resonate with faculty, staff and alumni. A shared reporting structure is one way to foster these alignments. Additionally, a […]
When Teri McIntyre was a University of Wisconsin undergrad in the early ‘90s, she volunteered to call alumni to ask for college fund donations and—believe it or not—she liked making those calls. A university development officer noticed and offered McIntyre a job after graduation. “I didn’t know if I could spend my whole life in […]
Universities welcome media coverage of college sports, groundbreaking research and alumni achievement—all of which generate recognition and revenues supporting their educational mission. Too often, however, racially charged events at universities have dominated those headlines. Racial diversity, inclusion and equality in higher education are hot topics. Low numbers of minority faculty, students and administrators, as well […]
While most libraries have cleared out hundreds, if not thousands, of books from their shelves, that doesn’t mean they have surrendered square footage. In fact, many colleges and universities are investing millions of dollars to repurpose or even expand these facilities to make room for collaborative learning, technology centers, dining areas, research support and other […]
While 98 percent of librarians in a 2015 Gale/Library Journal survey wished for better communication with faculty, only 45 percent of faculty expressed the same wish. This gap presents both a challenge and an opportunity for libraries to make a case for their usefulness to faculty, in both their teaching and scholarship. To promote faculty […]
