Not long ago, I asked presenters at the Higher Ed Analytics Conference what the next “big thing” would be. Their answer? Universal Analytics, or UA. Philippe Taza, of the Montreal-based digital marketing agency Higher Ed Marketing, explained that tracking a visitor across multiple devices would be both important and desirable—something UA will make possible. Alan […]
As students rely more on tablets and smartphones to stay connected, universities are under pressure to make student services easily accessible from mobile devices. “In my experience, students arrive on campus expecting the university to be mobile-ready,” says Karl Horvath, CIO at Gwynedd Mercy University, a 2,600-student school in Montgomery County, Pa. “Gwynedd Mercy is […]
Part of keeping a campus computer repair center running smoothly is staying aware of what problems are likely to disrupt its operations. For instance, a Saturday in the fall at major universities can bring a large influx of machines needing repair. “When Florida State is doing well in football, we tend to have more machines […]
With funding cuts, falling enrollments and increased competition from MOOCs and other low-cost online programs, higher education has been under enormous pressure in recent years. But pressure often leads to positive change, and many schools are looking at continuing education as an ideal area for that change. Approached strategically, CE offers an untapped opportunity to […]
Preparing to take a college-level course once meant simply heading to the campus bookstore and purchasing the textbook. Today, preparing for a course may require students to gather a wide variety of resources, both printed and digital. And while the printed items are still available at the bookstore, accessing a variety of digital materials is […]
