Hotels aren't simply a means of providing lodging to campus guests; they're valuable venues that present the opportunity to contribute to an institution's mission and identity.
From developing an AI chatbot for students struggling with mental health, to incorporating it in the classroom, university leaders are moving quickly to adopt the technology.
With AI use rising to 88% and cost, convenience and career outcomes shaping choices, colleges may need to view enrollment as ongoing trust-building— not a one-time yield metric.
As generative AI spreads across college campuses, students and professors are still debating how it should be used. Some see it as a helpful tool, while others worry it may undermine critical thinking.
Standardized tests are returning at some elite colleges while more than 1,800 schools remain test-optional, creating a confusing two-tier system. At the same time, AI is increasingly reviewing applications and international interest in U.S. colleges is declining.
Large majorities of students believe their investment in higher ed is worthwhile, that their degrees will lead to jobs and that they can express themselves freely on campus
