In your experience, how common is it for financial aid offices to push in to classrooms with messages to students about financial aid, managing student loan debt, and personal finance—and what may be holding them back from doing this more? “Typically, we only hear of financial aid staff coming in to the classroom as part […]
A culturally rich, historically black neighborhood in Pensacola, Florida, has been experiencing gentrification. To keep the legacy of the Belmont-DeVilliers community alive, a local engineer is guiding a group of University of West Florida undergraduates creating a virtual version of the neighborhood—along with a small brick-and-mortar museum to showcase the project. It's just one of many […]
Stephen Wilson, director of annual giving at Virginia State University, identifies donor prospects at no cost on LinkedIn. Using keyword searches based on profile information such as college, industry and job title, he finds potential matches and requests the connections. About half will respond and show interest in happenings at the university. “With 20,000 alumni […]
If your marketing teams are not taking advantage of the multitude of ways to personalize digital content to increase lead capture, enrollment and retention, you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new playbook for finding the right student prospects. Who's calling the shots? […]
U.S. higher education was dealt a serious blow last fall. The expansion of international education that has been a critical financial stimulus for American colleges and universities has experienced an alarming setback. International education in the forms of U.S. students studying abroad and U.S. institutions enrolling students from other countries has been an important area […]
How you go to college matters more than where you go to college, says Bentley University President Gloria Cordes Larson. In her book Prepared U (2017 Jossey-Bass), Larson says institutions that focus on professional studies do a fine job preparing students for a job after college. But they often fall short on building “lifelong learning […]
Search committees and institutions recruiting academic leaders are often met with a major sticking point: the most appealing candidates often don't have much fundraising experience. Yet in today's climate, non-tuition sources of revenue are increasingly important and fundraising provides resources that can truly advance a university's agenda. Leaders across campus—deans, program directors, functional administrators, research […]
If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new […]
Launching new athletic programs—a go-to strategy for driving enrollment and boosting campus enthusiasm—usually comes with some major costs. But some institutions have added a rapidly growing, co-ed sport that doesn't require an expensive new athletic complex or a big travel budget. Competitive, online video-gaming, also known as e-sports, checks several inclusive and low-cost boxes, and […]
In what ways do you see colleges falling short in utilizing data to make better admissions recruitment and acceptance decisions? What kinds of data should they be using more of or better? “Many colleges are not viewing their admissions decisions through the lens of retention and degree completion. Institutions should understand the profile of their […]
