Communicating with parents of prospective students is more important than ever in the age of COVID. Following are messaging tips based on findings of a parent survey.

With the growing demand for a wide variety of student health-related services, colleges and universities have the opportunity to create long-term strategic facilities assets while responding to student needs.

As the fall semester gets closer, higher education leaders are finalizing complex plans about reopening campuses safely, plans that must be able to change at a moment's notice as the pandemic continues.

Some colleges and universities will thrive during COVID this academic year, while others will struggle and some may even fail, according to a data analysis by an NYU marketing professor.