Not long ago, I asked presenters at the Higher Ed Analytics Conference what the next “big thing” would be. Their answer? Universal Analytics, or UA. Philippe Taza, of the Montreal-based digital marketing agency Higher Ed Marketing, explained that tracking a visitor across multiple devices would be both important and desirable—something UA will make possible. Alan […]

A Midwestern state university budgeted about $12 million for a major addition to its library several years ago. At the time, there was not a tightly controlled project planning process at the institution and the library’s plaza—already a major central gathering space on campus—was not included in the project budget. Officials thought they would raise $2.5 […]

For decades, academic libraries have been distinguishing elements of campuses across the nation. Providing abundant resources along with quiet environments conducive to individual study, these buildings withstood the test of time, serving the needs of students and faculty alike. Today, modern technology, along with rapidly changing student study habits and expectations, are significantly reducing the […]