The authors were the founders of Touro University International (TUI), which at first was an online branch of Touro College and later became a separately accredited university by the WASC Senior College and University Commission. TUI remained within the Touro College and University System from 1998 to 2007. It was then sold and became a […]
When you watched this year's Super Bowl, did you notice the higher education corporate partnership messaging? We were all witness to a historic NFL football broadcast from the University of Phoenix stadium in Glendale, Arizona. Think back to other sporting events like National University's 2014 Holiday Bowl game in San Diego and you'll find there […]
When it comes to industry disruption, traditional healthcare organizations have many battle scars. Visits to the hospital emergency room are being replaced by visits to an urgent care center at the local strip mall. Traditional doctor referrals are being replaced by smartphone apps that direct consumers to low-cost, highly rated doctors. And traditional doctor visits […]
The following content is sponsored by Campus Management. Colleges and universities are facing tremendous headwinds today. Competition is increasing as more institutions compete for fewer applicants. Demographically, a generational shift has occurred, with millennials entering college with high expectations for flexible and accessible delivery models. Budget reductions are forcing institutions to do more with less, […]
While some students in rural communities may have difficulty obtaining access to educational options close to home, students in northern Michigan will have a new opportunity to study CNC programming. This fall North Central Michigan College will implement the "CNC" Digital Fab Lab, a sophisticated mobile educational outreach trailer that gives students hands-on training to […]
When it comes to producing college publications, it is important to captivate your audience. There is no better way to communicate with students, staff, faculty, alumni and potential prospects than on the devices they already use. Distributing your college marketing materials, alumni magazines, admissions brochures, university athletics, student portfolios and more through mobile apps is […]
Branding may have historically been considered too commercial an endeavor for higher ed, but this mindset has clearly evolved. It's no longer a question of whether a college should brand itself, but of how it can create an accurate embodiment of its mission and student experience. Branding a university is fundamentally different than branding a […]
Colleges and universities miss a significant opportunity to capture the attention of their primary web audience—teens and young adults—when their websites aren't designed to perform well on mobile devices. A 2014 study of 200 public and private schools in New Jersey and Pennsylvania found that more than 70 percent of those institutions did not have […]
Thirty percent of higher ed students today are the first in their family to attend college, while 24 percent—4.5 million—are both first-generation and low-income. That means a significant portion of students is at risk of dropping out, as National Center for Education Statistics data shows that only 11 percent of low-income, first-generation students graduated within […]
For many colleges and universities, there used to be gold in garbage. Or, at least, there was some revenue to go along with the recycling stream. But two years ago, the whole landfill landscape changed. "When China shifted its policy, it affected almost every school," says Travis Freidman, sustainability and energy manager at the University […]
