Rather than projecting one path, scenario planning prepares leaders for a range—from enrollment rebound to sharp decline.

The data exists on campus already. Now, school leadership should pull it out of the dark and put it into action.

LSU's board has split its top leadership for the first time in over a decade, naming Wade Rousse as system president and James Dalton as flagship campus chancellor

If you've worked in enrollment for more than a minute, you know the ground keeps moving under your feet. Fewer students. More scrutiny. A world where "AI" and "ROI" get tossed around in the same sentence as "application funnel." Strategic Enrollment Management used to focus on managing the process: recruit, admit, yield, repeat. The job now stretches far beyond that. It involves steering a complex system that balances institutional mission, market realities, and rapid technological change. So how do you lead when everything — students, staffing, policy, even purpose — feels like it's in motion? You start by asking better questions.