The needs of those who work and learn in institutions of higher education require environments that reflect their preferences and culture more than ever before. That's why experiential branding and wayfinding have become integral parts of an institution's architectural expression. While the brand—the story of who you are and why you exist as an institution— […]
Last January, The Campaign for Oregon State University surpassed its $1 billion goal—almost a year ahead of schedule. It was the university's first comprehensive campaign, and it also exceeded its goal of raising $200 million for facilities and equipment—providing all or part of the funds for building, renovating or acquiring more than two dozen facilities. […]
Steven Shaw spends much of his time analyzing spreadsheets and watching for trends. He also flies across the globe on extended trips that can last weeks. This might sound like a lot of work and resources—but for international student recruitment to be effective, it takes attention, buy-in and leadership at all levels, says Shaw, assistant […]
Although managing enrollment efforts has never been easy, it was not that long ago when the traditional funnel was somewhat predictable. As an admissions counselor in my early days, I could easily work backward to set goals for my territory, starting with my goal for the number of enrolled students. I then used historical data […]
Cultivating a campus culture that embodies both global diversity and interconnectivity should be central to the mission of universities today. Reminders persist that our current environment and economy are not confined to our immediate geographic surroundings. Modern-day technologies, transportation, international trade, and politics significantly diminish distances that used to seem great. At the University of […]
I recently had the opportunity to meet with dozens of mobile web leaders from some of the most respected universities. While speaking with experts at schools from Harvard to Princeton, I learned that we're all struggling with the same challenges in mobile. Fortunately, as we share best practices across campuses around the world, mobile capabilities […]
Vanderbilt University's medical school is among the best in the country, but its officials still wanted to create awareness of it with prospective students—those who are only in high school. The undergraduate admissions office had deployed a constituent relationship management (CRM) system, but university officials knew from the outset that the system could be used […]
In the epic Hunger Games trilogy, Katniss learns that to survive, it is not enough to know where to be—it is just as important to know where not to be. For higher education, this means knowing what programs to curtail, and what markets to stay out of. Many institutions need to reduce their reliance on […]
