There was a time when colleges and universities could put their best marketing message out to the masses, and wait for students to respond and express interest. Today, it's about being aggressive without being pushy, being more student-focused without being intrusive, and being more open to digital communication without sacrificing authenticity. It's a fine line […]
Today's approach to the complex challenge of ensuring students and graduates are successful is captured by this simple Helen Keller quote: "Alone we can do so little; together we can do so much." The idea of student success has evolved in higher ed, from a concept focused mainly on academic success and graduation rates to […]
Early-college high schools have inspired a new wave of close collaboration between K12 and higher education as both sides recognize the benefits of better preparing students for the rigors of college life and coursework. High school graduates who've taken college courses and experienced campus life—and who may have collected up to two years' worth of […]
Nicole Nesrsta, Vertical Solutions Marketing Manager, Education, Citrix How are physical learning spaces expected to change in the near future? Computer labs filled with rows of computers no longer work for today's students. Since the average student owns three or more mobile devices, they need anywhere, anytime access to resources and a space to collaborate with […]
When students at the University of Georgia returned from winter break five years ago, they inundated the campus computer network with a wave of electronic holiday gifts—smart phones, laptops, tablets, gaming consoles and mini-computers. Within a matter of days, the students had overloaded the computer system and shut it down. The information technology department quickly […]
Few of us could imagine where we would be in our institutional branding efforts without the internet and its related marketing and public relations applications. These digital tools have become our "digital front doors," granting us the ability to effectively and efficiently share content with those eager to learn more about us. With that said, […]
Fueled by government agendas, national press and public opinion, higher education has in recent years come under increased scrutiny in the form of calls for heightened transparency and accountability. Some of the U.S. Department of Education's initiatives in response include: The College Affordability and Transparency Center, which provides searchable lists of institutions by largest and […]
Technical education is often touted as solely a means of getting a job. There is no doubt that it's a key reason students enroll in our programs. And yet if all we do is give our students the tools to secure an entry-level position, then we have failed as educators. We have failed the student […]
Faculty and students who demonstrated during the first National Adjunct Walkout Day on Feb. 25 aimed to raise awareness about the working conditions faced by part-time instructors. The day was the brainchild of San Jose State University lecturer Leah Griesmann, who remained largely anonymous until after the event transpired, in an effort to keep the […]
The University of Vermont allows its students to identify their own gender around campus, even if it's no gender at all. Though the policy has existed for nearly five years, it wasn't until a February New York Times article that UVM received significant attention, says Dot Brauer, director of the LGBTQA Center@UVM. "Nothing prepared us […]
