Vanderbilt University's medical school is among the best in the country, but its officials still wanted to create awareness of it with prospective students—those who are only in high school. The undergraduate admissions office had deployed a constituent relationship management (CRM) system, but university officials knew from the outset that the system could be used […]
Bard College doesn’t judge the success of its prison initiative by the number of students who stay out of jail. Recidivism is an extremely low bar, says Executive Director Max Kenner. “We judge by how many people are becoming middle-class taxpayers, how many people are involved in deeply meaningful ways in their communities. We think […]
Walk into any high school auditorium, mall or fast food restaurant and see Millennials obsessed with their smartphones, tablets and laptops. But are they really that consumed? In a survey conducted by Intel Labs, 61 percent of young adults believe their relationship with technology is dehumanizing. That statistic is clear to many enrollment managers struggling […]
Not long ago, I asked presenters at the Higher Ed Analytics Conference what the next “big thing” would be. Their answer? Universal Analytics, or UA. Philippe Taza, of the Montreal-based digital marketing agency Higher Ed Marketing, explained that tracking a visitor across multiple devices would be both important and desirable—something UA will make possible. Alan […]
Workforce development has long been a bastion of the community college environment. But with student-loan debt topping $1 trillion and enrollments falling, many four-year colleges and universities are devoting more attention to the area, in part as a way to boost their own relevance within a challenging global economy. Because these programs tend to be […]
With funding cuts, falling enrollments and increased competition from MOOCs and other low-cost online programs, higher education has been under enormous pressure in recent years. But pressure often leads to positive change, and many schools are looking at continuing education as an ideal area for that change. Approached strategically, CE offers an untapped opportunity to […]
How an institution labels its continuing education division often reflects its mission or goals. Below are some examples of terminology used in the field—and insight into why each institution made that choice. Center for Lifelong Learning Santa Barbara Community College (Calif.) Officials recently broke down the CE division and integrated many previously free, noncredit offerings […]
