Many higher education organizations still employ the same cookie-cutter recruitment strategies, but as¯college enrollment declines, it's increasingly important to embrace technology. Traditional marketing methods such as mailings, phone calls and old-fashioned boots-on-the-ground visits are no longer the best ways to reach today's tech-savvy students, who find the information they need online. While its primary focus […]
There were more than 100,000 applicants to American Bar Association-accredited law schools in the fall of 2004. In the three years prior, the number of applicants rose almost 30 percent. At the time, most law schools could expect yearly increases in tuition and applications. For many universities, the law school was seen as a cash […]
Almost 90 percent of colleges and universities offer tuition remission benefits to their employees and employees' dependents, according to the College and University Professional Association for Human Resources (CUPA-HR). And with college tuition costs skyrocketing, that benefit has become increasingly sought-after—but expensive for the institution. Campus leaders must balance financial strain with employee perks, and […]
Like many employers, higher ed institutions are reaching out to military veterans to fill skilled positions. Military service offers rich opportunities for individuals to develop a wide variety of skills that translate to well-paying jobs in the civilian world. However, deciphering a veteran's work history is tricky. Resumes may be cluttered with military jargon, acronyms […]
Although their leaders might claim otherwise, ratings by U.S. News, Princeton Review and others are of outsized importance to universities today. But what about the many colleges that didn't rank high with these reviewers? How can they compete with the list-toppers? One answer may be that what really matters to prospective students is not so […]
Students from six nearby states can now attend the University of Maine at the same in-state tuition rate offered by the flagship institutions in their home states. The university launched its Flagship Match program this spring to boost not just its enrollment, but also prestige. As completion rates of full-time students in Maine flounder and […]
If you work in enrollment management you've probably heard the term "big data." Ubiquitous in the business world, big data is being adopted by higher education, particularly in the area of recruitment. With stagnant or declining recruitment budgets and increased competition for students, leveraging the data most colleges capture is a cost-effective approach that can […]
It has been demonstrated amply that financial aid leveraging can, under the right circumstances, increase enrollment and net tuition revenue. For some, however, that isn't the case. Enrollment leaders must therefore assess other aspects of recruitment to determine how effectively they are working to build larger, more committed applicant and admit pools, especially when increases […]
Pom-poms; a marching band; cheering students; a four-by-two-foot, $25 million ceremonial check—all part of college football halftime. At least they were in November when Micron Technology CEO Mark Durcan presented the check to Boise State University President Bob Kustra, other officials and several delighted students on the 50-yard line. The Micron Technology Foundation's gift, which […]
Student retention, persistence, success and graduation remain top-of-mind issues for higher ed leaders amidst the advent of the College Scorecard, the push toward 60 percent of high school graduates earning college degrees by 2020, and families' familiar concerns about return on investment. Lower-than-desired retention and graduation rates are not limited by an institution's size, sector, […]
