If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new […]
As higher ed futurists, we are asked about craven competition, niche branding, and distinctive marketing opportunities for a wide range of schools, colleges, and universities. One emergent strategic option for Engineering Institutes is to burnish their unique engineering, science, and technology niche, yet leverage the attributes and competitive advantages that come with attaining University Status. […]
In what ways do you see colleges falling short in utilizing data to make better admissions recruitment and acceptance decisions? What kinds of data should they be using more of or better? “Many colleges are not viewing their admissions decisions through the lens of retention and degree completion. Institutions should understand the profile of their […]
In the winter of my first year at the University of Minnesota, a fellow student proposed screening his carefully made VHS recordings of the 16-hour Live Aid “super concert.” Seen by more than a billion people when it was broadcast earlier that year, the support for rebroadcast in the TV lounge of the Middlebrook Hall […]
When adjunct faculty assembled in November 2017 at the New Jersey Institute of Technology, it wasn't for curricula conversation. Instead, after voting to form a union earlier in the year, they were rallying for better pay. The instructors called for more advancement opportunities and greater recognition of their contributions to the institution. Adjuncts made headlines […]
Colleges blame high schools. High schools blame middle schools. Middle schools blame elementaries—and everyone tends to blame funding, poverty, bad parenting and other factors for low student achievement. A new movement that promises closer cooperation between higher ed and K12 aims to end this legacy of passing the buck. Educators from New York City to […]
An increasing number of institutions are taking advantage of mobile technology to help recruit, engage and enroll prospective and admitted students. Mobile apps are being used for self-guided campus tours, open houses, recruitment events, college nights and more, providing a highly effective way for admissions and enrollment departments to meet the needs of these students. […]
Lori Fulton, director of institutional effectiveness, Pacific Northwest University "In the beginning, I was focused on developing systems and processes to capture and collect data for analysis and reporting purposes with the aim of becoming the central source for institutional data. Now, I see that role becoming more of a mentor and facilitator of performance improvement—helping […]
When the national averages for freshman retention rates at public schools sits around 64 percent and private schools hover around 70 percent, there's clearly room for improvement in ensuring students return to campus the following fall. Of course, students and parents seem especially clued in to retention rates, as no one wants to get settled […]
"No margin, no mission!" is how one respondent to UB's 2018 Outlook survey of campus leaders described the high stakes involved in raising more tuition revenue, non-tuition revenue and fundraising dollars in 2018. Controlling costs is one of the top two institutional priorities noted by the survey's 72 president, chancellor and provost respondents. Nearly 6 […]
