An eye-catching new home for STEM departments and programs at Southern Connecticut State University in New Haven is part of the university's efforts to boost its curriculum in those disciplines. In addition to physics, biology and chemistry classes, the building hosts the Werth Center for Coastal and Marine Studies as well as the Connecticut State […]

It has been demonstrated amply that financial aid leveraging can, under the right circumstances, increase enrollment and net tuition revenue. For some, however, that isn't the case. Enrollment leaders must therefore assess other aspects of recruitment to determine how effectively they are working to build larger, more committed applicant and admit pools, especially when increases […]

The power of the admissions interview is, in context and value, unmatched by any other element of the enrollment process, says Jonathan Burdick of the University of Rochester. The meetings "add color to what is otherwise a black-and-white representation of a student, or add a third dimension to what is otherwise flat pieces of paper," […]

There's a special relationship between decision-makers and benchmarking in higher education. Whether in information technology, marketing or even academics, rarely does anything get done before knowing what other institutions did. In higher education, benchmarking data is often one of the first steps on the path to action. Digital marketing isn't an exception to this rule. […]