As many deans know, there is a vital relationship between their admission and marketing offices, but not all deans mandate sharing asymmetric information between the groups. Marketing offices focus on the school's overall brand by translating what the institution stands for into a consistent theme and message, which if executed properly, gives that school the […]
The "nontraditional" student represents perhaps the single biggest growth area for higher ed enrollment. But no single set of characteristics defines that student.
The interest in live videos across social media platforms has accelerated over the past few months with a series of developments that bring high-quality video broadcasting to the masses. Instagram launched live video in Instagram Stories, an upgrade to the ephemeral format it borrowed from Snapchat. Periscope's live capabilities have been integrated into the Twitter […]
Now more than ever, enrollment leadership requires a coordinated campus team to respond to emerging internal challenges as well as shifting external forces. One college president likened the job of chief enrollment officer to a pilot flying the plane while building it. In short, the immediate drive to fill enrollment goals today competes with the […]
Leaders at Marlboro College hope to increase enrollment by 50 percent. At a university such as Ohio State, this would mean adding the population of a small city along with rows of new residence halls and high-tech classrooms.
Talk about awkward. It was July 1, and the moving vans had just rolled onto campus with the new president and his family. There was just one problem: the outgoing CEO had not yet moved out of the presidential residence. Although this really happened to one incoming president, who prefers not to reveal his name […]
Transitions in other senior academic and administrative staff can have nearly as much impact as a new president. Developing a transition committee may not be necessary, but other strategies for selecting a new president can inform the recruitment and orientation process for senior staff. "You want them to hit the ground running as soon as […]
When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration that resonate with faculty, staff and alumni. A shared reporting structure is one way to foster these alignments. Additionally, a […]
Exotic branch campuses across the globe give American institutions an extra shine when recruiting students and establishing an internationally recognized brand. Now, several universities are finding similar success with satellites in other parts of the U.S. For example: Drexel University, based in Philadelphia, operates a satellite in Sacramento, California; Carnegie Mellon University in Pittsburgh runs […]
As demographic, economic and market volatility continue to challenge higher ed's ability to enroll a sufficient number of students able to take advantage of the educational opportunities available, understanding and advancing your institution's value proposition should be at the top of the to-do agenda. A value proposition can be defined simply as the intersection between […]
