With campuses closed due to the COVID-19 pandemic, career services teams have gotten creative about delivering programs virtually, including events specific to students in particular programs.
Nearly all colleges and universities are expecting declines in international student enrollment in the fall, while travel restrictions keep study abroad programs for U.S. students dormant.
More admitted students and their parents attended and actively participated in Whitman College's multiweek virtual event than previous on-campus tours.
Communication is key to keeping them motivated and supported for the seasons that we know will return, even if we don’t have a start date, say UB guest columnists Jessica Mannetti and Mark Nofri, coaches at Sacred Heart University in Connecticut.
Master of Business Creation faculty members pivoted to manage the new program like the startups of their student entrepreneurs, says UB guest columnist Thad Kelling, of the University of Utah. The program, designed to be fluid and customizable, improved with a move online.
Producing "binge-worthy" events—live and prerecorded—is key for attracting prospects during coronavirus closures and for building on-demand content for future marketing campaigns, says UB guest columnist Sujoy Roy.
Widener University creates an engaging website for admitted students and the AACRAO provides marketing strategies for schools without strong virtual tours or experience programs.
The COVID-19 pandemic is worsening the ever-deepening disconnect between the continual decline in college enrollment and rise in campus footprints, report says.
UB guest columnist Anastasia Lin shares five strategies for pivoting to a virtual event gleaned from the University of North Georgia’s recent move online of an undergraduate research conference.
