If you are tasked with driving enrollment for undergrad or grad programs, but your marketing teams are not taking advantage of the myriad of ways to personalize digital content to increase lead capture, enrollment and retention—you may be seeing the impact in your acceptance and yield figures. In this piece, we open up the new […]
The Johnson Cornell Tech MBA is conferred by the Samuel Curtis Johnson Graduate School of Management at Cornell University, but students don't do all of their coursework at the Ithaca-based business school. "Our Tech MBA is very unique in that our students are living and working with students from other [Cornell] programs in what we […]
Editor's Note: This is part 2 of a 3-part series on b-school survival. Read Part 1. Applications to full-time, two-year MBA programs in the U.S. have been down since 2014, and this past fall, 64 percent of programs reported declines, according to the Graduate Management Admission Council's "Application Trends Survey Report 2017." To counter that, […]
Higher ed museums continue to evolve, but tried-and-true practices drive current trends such as galleries with moveable walls, event spaces and AV technology. "Colleges are seizing on tradition," says Matt Kirchman, president and principal planner at ObjectIDEA, a Massachusetts-based company that plans cultural attractions worldwide. Soaring ceilings and civic spaces, for example, originally served to […]
College admissions teams now go beyond zip codes and SAT scores to micromatch students who are most likely to apply to, enroll in and succeed at their institutions. In this new era, administrators consider everything from a student's interests and non-school activities to what they like on Facebook and how long they spent on the […]
Sharing resources among campuses makes sense for more than economical reasons, as colleges are finding these opportunities can better serve busy students. Students at neighboring Cornell University and Ithaca College can now borrow materials from the libraries on either campus. It is a natural extension of the institutions' long-standing interlibrary loan program, says Wendy Wilcox, access services librarian at […]
Editor's Note: University Business welcomes the insights and opinions of educators and administrators on all topics. If you would like to contribute a guest column, please contact Tim Goral at [email protected]. Joanne Martin was a witness to and participant in the development of what we know now as the internet. As the former chief information security […]
Describe how higher education HR is run today and how it should be run in the future. Brad Saffer: It is very fragmented. There is a unique range of employees in higher education. Within some of these groups—tenured faculty, adjunct staff, administrators and office staff—are both union and nonunion employees. The hiring and onboarding processes […]
In the 1980s, many corporations embraced three fundamental principles: information technology, the importance of quality (remember Ford's slogan: "Quality is Job 1"?), and the power of diversity. The launch of the IBM PC in 1981 and the establishment of the Malcolm Baldrige National Quality Award by the U.S. Congress in 1987 had major impacts on […]
When adjunct faculty assembled in November 2017 at the New Jersey Institute of Technology, it wasn't for curricula conversation. Instead, after voting to form a union earlier in the year, they were rallying for better pay. The instructors called for more advancement opportunities and greater recognition of their contributions to the institution. Adjuncts made headlines […]
