In an era when prospective students and their parents can learn about hundreds of schools from the comfort of their homes, the in-person campus tour offers a golden opportunity to tip the scales in your favor. The tour is also the most influential factor in enrollment decisions, according to a 2012 Noel-Levitz study. But too […]

The setting: AAA Four Diamond Rosen Shingle Creek in Orlando, a 230-acre Spanish Revival resort where guests strolled along the headwaters of the Florida Everglades (beware of gators) and next to a championship golf course en route to UBTech sessions and other conference activity. The conversation: technological innovation and leadership as well as institutional and […]

"Parents need a thorough understanding of the costs related to college and the options for paying college expenses. The need for timely, understandable information is especially acute in households with no previous experience with the going-to-college process. Colleges often assume parents already have knowledge about budgeting for college, the cost of student loans and effective […]

I would be wealthy if I had a nickel for every time a member of the faculty, staff, administration or board said, "I didn't realize you could help with that." Far too often, the marcom (marketing/communications) and public relations office is brought into a situation requiring communication to internal and external stakeholders late in the […]