Leaders at Marlboro College hope to increase enrollment by 50 percent. At a university such as Ohio State, this would mean adding the population of a small city along with rows of new residence halls and high-tech classrooms.
When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration that resonate with faculty, staff and alumni. A shared reporting structure is one way to foster these alignments. Additionally, a […]
Many alumni face the same dilemma when they take out their checkbook to give their annual donation to their alma matter: Where do they allocate their donation? Most large universities include multiple colleges not to mention the various scholarships, programs and projects alumni must choose from. An article that highlights the Directed Giving strategy argues […]
How many databases does your campus administer in the broad area of student support? American University uses more than 36 databases for different student-related administrative and learning management functions. Each data system was designed to serve the professional needs of discrete administrative units and is maintained and updated as needed. For the most part, these […]
How many databases does your campus administer in the broad area of student support? American University utilizes more than 36 databases for different student-related administrative and learning management functions. Each data system was designed to serve the professional needs of discrete administrative units and is maintained and updated as needed. For the most part, these […]
The University of Alabama’s former president, Robert Witt, tasked the campus with both increasing enrollment and becoming more pedestrian-friendly in 2006. An extensive transportation system helped support both of those goals. Alabama partnered with First Transit, one of the largest private-sector providers of mobility solutions in North America, to implement an initial network of 17 […]
Colleges now enhance game-day experiences with more luxury suites and better wireless connectivity in an effort to lure fans away from the comforts of home and to the stadium. In 2014, nearly one-fifth of the total expenses for athletics at public universities was dedicated to facilities and equipment, according to the Knight Commission on Intercollegiate […]
Recent research studies have begun to recognize males as a new "at-risk" population. Achieving gender balance means different things to different institutions. Technical programs with STEM-heavy curricula have traditionally struggled to attract female enrollments (though women are fast making inroads into these fields). Large public universities and smaller liberal arts colleges, on the other hand, […]
At one university, a garbage can blocked access to the paper towels, a table was placed in front of the automatic door button, students in wheelchairs couldn't access the accessible sink in a science lab because of a trash can's placement, and staff sometimes plowed snow into disabled parking spaces or access lanes. At another […]
The madness of March swirls around the excitement of collegiate sports. The most successful Division I teams are competing for tournament wins—and the large cash payouts associated with those high-profile victories. “Some athletics departments, particularly those in the Power Five conferences, bring in revenue and are not overly reliant on the greater university budget,” says Joel […]
