Standardized tests are returning at some elite colleges while more than 1,800 schools remain test-optional, creating a confusing two-tier system. At the same time, AI is increasingly reviewing applications and international interest in U.S. colleges is declining.

Funding pressures, talent shortages, rising cyber concerns and NIL liabilities will require new approaches to protect both revenue and reputations.

Scenarios are stories about the future, not predictions, that present what could happen in the future in a way that is coherent, plausible, and consistent.

A compelling value proposition, rooted in purpose and amplified through storytelling, helps schools successfully navigate the rapidly changing academic landscape.