For years, The Extended Campuses of Northern Arizona University used a traditional marketing model. The four-person marketing team would create an annual budget and tie its goals and specific projects to it. Freelancers and local advertising agencies provided support for the 50 or so marketing pieces produced throughout the year. That model worked fine until […]

The University of Wisconsin's all-you-can-learn, competency-based flex program—designed for adult students—started in January. Students can pay $2,250 for a three-month, all-you-can-learn subscription, or just $900 to work on a single set of competencies, says Vice Chancellor Aaron Brower, the interim provost of the UW Extension School. Tuition covers assessments and faculty mentoring, and students' get […]

Question: What do Coca-Cola, BMW and DeVry University all have in common? Answer: Each of these brand names has a sponsorship relationship with the U.S. Olympic Committee. Though there were over 30 official sponsors, only one of them is a university—so DeVry is well-positioned to be the face of 21st century higher education, a national […]

Along with minimal fees, students want a variety of options for receiving refunds from their higher ed institution. More stringent regulations and public scrutiny are also prompting institution leaders to look at the adequacy of their refund options. This web seminar, originally broadcast on October 10, 2013, addressed the long term trends that are changing […]