Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the impact of their initiatives.  Yet many chief marketing officers haven’t embraced their “inner data-lover self.” Measurement is an afterthought at best, often checked off a busy to-do list via mindless reporting […]

What are the core differences between the technology in a traditional projector and a LampFree projector? Traditional projectors operate off of a mercury vapor lamp. Casio’s LampFree projectors use a blue laser, phosphor and a red LED light source. This is a major advantage for several reasons: Mercury lamps last only about 2,000 to 4,000 […]

Higher ed AV and IT leaders are gathering at UBTech (Orlando, June 12-14) to share best practices for new technology implementations. UBTech provides the premier opportunity for expanding professional influence and gaining national recognition as a subject matter expert. If you are part of a success story at your school, consider sharing your knowledge and […]

AV has been absorbed by the IT department on many college campuses. But is the situation more like a friendly merger or hostile takeover? The trend started in the mid-2000s, when AV equipment joined the network and control moved to remote software suites. The transition put AV departments in constant communication with the IT teams […]