College leaders need to question how well both traditional and online teaching methods keep meaningful human contact with students possible so they can learn to learn, learn to write clearly, and develop resilience, says UB guest columnist Matthew Schmidt, of the University of New Haven in Connecticut.

Providing relief and support options ensures that students may continue, or begin, their college degree programs—despite changing financial situations, says UB guest columnist Francesco C. Cesareo, president of Assumption College in Massachusetts.

Producing "binge-worthy" events—live and prerecorded—is key for attracting prospects during coronavirus closures and for building on-demand content for future marketing campaigns, says UB guest columnist Sujoy Roy.