The free lunch for marketers is over on social media. Now that Facebook, Twitter, LinkedIn and, more recently, Snapchat can boast millions of daily users, they can set the prices—and encourage users to pay through the algorithms ruling user feeds. Social media might be about the people, but for the top players it’s about business. […]
If you work in enrollment management you've probably heard the term "big data." Ubiquitous in the business world, big data is being adopted by higher education, particularly in the area of recruitment. With stagnant or declining recruitment budgets and increased competition for students, leveraging the data most colleges capture is a cost-effective approach that can […]
Eugene L. Anderson has been named vice president for the Office of Access and Success for the Association of Public and Land-grant Universities (APLU). He will be involved with the Council of 1890 Universities and the Commission on Access, Diversity, and Excellence, and also support other APLU initiatives focused on increasing degree completion for minorities. […]
The momentum building behind higher ed analytics is hardly surprising, considering the explosion of tech tools available to make sense of institutional data. What might surprise some, though, is who on campus is responsible for predictive analytics. Rather than assigning the task to institutional research or creating a new department, schools are tapping administrators in […]
Just as websites morphed from digital brochures into versatile multimedia portals, electronic portfolios have evolved from information repositories to robust tools for showcasing student learning. Now generally referred to as “ePortfolios,” these software systems house completed assignments, reflections on learning, photos, creative work and journal entries—all evidence of a student’s education. “It is a personal, […]
The power of the admissions interview is, in context and value, unmatched by any other element of the enrollment process, says Jonathan Burdick of the University of Rochester. The meetings "add color to what is otherwise a black-and-white representation of a student, or add a third dimension to what is otherwise flat pieces of paper," […]
The growing availability of custom and commercial software applications allows colleges and universities to transform classroom laboratory experiences into virtual equivalents that offer advantages over their physical precursors. This change is gradually evolving at higher ed institutions across the nation and the globe. For example, New Mexico State University has made virtual science labs available […]
Vocation. This is a word with deep and important significance. Liberal Arts. This is an ideal of education with an equally deep set of meanings. Liberal arts colleges already do a great job developing a diverse group of socially responsible, critical thinkers, but they must start guiding students to their true vocation. For liberal arts […]
Eight years ago administrators laying plans for Guttman Community College in New York City set a goal: This school would not be like so many other community colleges with low completion rates. Guttman would make getting students to graduation a primary mission. That approach is proliferating across the community college sector, says Melinda Mechur Karp, assistant […]
Vocation: It’s a word with deep and important significance. Liberal Arts: This is an ideal of education with an equally deep set of meanings. Liberal arts colleges already do a great job developing a diverse group of socially responsible, critical thinkers, but they must start guiding students to their true vocations. For liberal arts colleges, […]
