As textbook sales have declined, campus stores are relying on promotions to attract students who might not otherwise have a reason to visit. The wave of special events continues year-round in an attempt to drive business beyond the pre-semester rush.
Launching new athletic programs—a go-to strategy for driving enrollment and boosting campus enthusiasm—usually comes with some major costs. But some institutions have added a rapidly growing, co-ed sport that doesn't require an expensive new athletic complex or a big travel budget. Competitive, online video-gaming, also known as e-sports, checks several inclusive and low-cost boxes, and […]
In San Antonio, Texas, men's basketball teams from two higher ed institutions will soon play for a national title to conclude the "March Madness" tournament. The NCAA Division I championship will air in prime time on national television, with hundreds of media members on hand to chronicle the game. Just over a week earlier and […]
Our discovery of new pathways to healthy living and learning begins in Methuen, Massachusetts, a city with a proud heritage in industrial manufacturing. Today, Methuen – with affordable housing, quality healthcare, an aspiring public school system, and youth athletic activities – is an increasingly attractive gateway from Greater Boston to the south and the White […]
As an expert microeconomist, William Massy approaches the challenge of reform by applying rigorous economic principles—informed by financial data and other evidence—to explain the forces at work on universities and the flaws in the academic business model. In his book Reengineering the University: How to Be Mission Centered, Market Smart, and Margin Conscious (Johns Hopkins […]
Jonathan Holloway is now provost of Northwestern University. He plans to ensure that the university's science resources will remain in place despite federal research dollars being at risk. Previously, Holloway was dean of Yale College, where he was chair of the department of African American Studies. He has also served as master of Calhoun College […]
Like most universities—particularly in rural areas—western Maryland's Frostburg State University has learned to do more with less. Shrinking state support left fewer resources for professional development. Traditional options such as national conferences, seminars and outside consultants quickly became too costly. We understood that we risked compromising quality, but how could an institution on a shoestring budget […]
Whether or not you’re one of the 166 million daily Snapchat users, it’s impossible to ignore the deep impact of the mobile app on how teens and young adults communicate. Snapchat is now the top social media site in high schools across the country, according to the 2017 E-Expectations Survey. Snap Inc.’s Spectacles are at […]
No person in the United States shall, on the basis of sex, be excluded from participation in, be denied the benefits of, or be subjected to discrimination under any education program or activity receiving Federal assistance. —20 U.S.C. § 1681(a), better known as Title IX When those 36 words were signed into law in 1972, […]
Now more than ever, enrollment leadership requires a coordinated campus team to respond to emerging internal challenges as well as shifting external forces. One college president likened the job of chief enrollment officer to a pilot flying the plane while building it. In short, the immediate drive to fill enrollment goals today competes with the […]
