It happened suddenly – on the pages of the New York Times, the Wall Street Journal, and the Chronicle of Higher Education – read as, industrialist Henry Rowan placed a $100 million strategic bet on creating a new kind of engineering school – i.e. reengineering engineering education for the better. Rowan’s legacy transformed the Glassboro […]

When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration that resonate with faculty, staff and alumni. A shared reporting structure is one way to foster these alignments. Additionally, a […]

Many alumni face the same dilemma when they take out their checkbook to give their annual donation to their alma matter: Where do they allocate their donation? Most large universities include multiple colleges not to mention the various scholarships, programs and projects alumni must choose from. An article that highlights the Directed Giving strategy argues […]

In the movie The Perfect Storm, a group of intrepid fisherman found themselves in the midst of a colossal and historic storm—a true worst case scenario. Deluged by the overpowering surf, the ship goes down with all hands on deck. Scores of small, faith-inspired tuition dependent colleges are now sensing the turbulent waves under their […]